In this highly competitive day spa industry, effective marketing can build your business from scratch or break the blues out of your business. Usually, the salon and spa business is likely to fluctuate in every season and year. Thus, having efficient marketing skills can help you go through hard times and enable you to make the most out of good times.
Before you think about raising your prices for services offered by your business to cover the expenses incurred in marketing strategies, try out these low-cost marketing strategies, which will help your customer find you and encourage them to try out your services keep them coming back. So, without further ado, let us focus on the top spa marketing strategies for promoting your day spa business.
- Optimize Your Business Listings
First and foremost, you need to claim your business listing on Google Maps, yelp page, and other listing platforms, and provide photos and information regarding your business. You have to ensure that your day spa business is listed under the right business category, helping your business show up in relevant search results of various search engines.
Moreover, you should not forget to register your business on Google+, Yahoo Local, and Bing local for starters. The best part about a listing is that it is free of cost, so making the most of it will help your business grow as it will encourage the customers to visit your page and explore your services.
- Use Social Media Platform
Next, you need to create an Instagram business account, Facebook business page, Twitter account, and post photos and videos related to your business, which will encourage the audience to visit your official business site and increase appointment numbers.
Thus, you need to post consistently to grab the potential market’s attention, so you can post daily special offers and promotions, new services and products, extended hours, new staff members, and anything else that might come up. You also need to create your account a source of reliable information hub as you can post informative things about relaxation techniques, beauty tips and tricks, and more.
- Optimize Your Website Page
Nowadays, most of the audience is available on the internet, and your spa website is likely to be the first thing they are going to see before they visit your spa. Therefore, you need to make your site appealing and user-friendly to ensure people have the best user experience on your site. It would be better for you to include numerous pictures; instead of posting edited pictures, you should opt for photos taken on your premises.
So, that people know what how the spa will look like when they visit the location. You can add these photos on your listing page, local directories, yelp site, and other listing platforms. Also, create an appealing menu of your services with detailed descriptions regarding each service, and you can take inspiration from botox boca raton and learn how they promoted their business.
- Offer Different Combination Packages
Offering various types of combination packages like a manicure and a facial, a combo of three including massage, head-to-toe facial, and mani-pedi. It will make customers try out your services, which they may not purchase otherwise. Daughter/mother specials or try-me package is perfect for introducing new customers with a complete range of services your business offers, and it will help you grab the attention of the customers.
- Get Referrals
A referral incentive program helps in keeping your customers happy and expands your business from scratch. Rather than offering customers discount offers, you can try offering a free service that your customers might not use more often, but it will help you introduce new areas of your business services. Moreover, you should not forget about getting referrals from other businesses like hair salons, dermatologists, and other professionals, especially those you deal with.
It will help you drive more customers to your place. For instance, if you deal with a dermatologist, they can suggest spa treatment to their patients for the betterment of their skins. It will eventually increase the number of customers visiting your spa for various services.
- Provide Customers With Royal Treatment
There is no alternative to excellent customer services, and if you are getting potential traffic of people from your promotional technique, who have visited your spa for a discounted service, give your best to manage the situation and do not try to overbook, because if a person is feeling that he/she is being slighted, then they are more likely to post a review on your business site about your services. Therefore, one should know that the primary purpose of offering a discount is to attract new customers only and providing customers with royal treatment who are paying full price for the desired services.
These are top marketing strategies that will help in promoting your day spa business.